Moriarty Events delivered a multi-location launch event for H&M’s Holiday Collection across Claridge’s and NYX Mayfair, designed to reflect the energy, contrast and cultural references of the collection itself. The experience was structured around movement, with guests transitioning through Mayfair as the evening shifted in pace and atmosphere. The event began at Claridge’s, where curated room drops introduced the Holiday Collection in a private and considered setting. This initial moment allowed guests to engage with the product quietly, before the experience expanded beyond the hotel and into a more expressive social environment later in the evening. The main event took place at NYX Mayfair, where the Eclipse Lounge was transformed into an immersive setting inspired by the Blitz Club era. Layered lighting, mirrored plinths and bold floral arrangements in deep blues and purples defined the space, while fashion rails and illustrated menus reinforced the collection’s creative direction. The layout encouraged movement and interaction, allowing the room to evolve as guests arrived and the evening progressed. Moriarty Events oversaw the full planning and delivery of the event, including guest journey design, venue coordination, spatial planning, styling, production management and on-site execution. Particular focus was placed on managing the transition between locations, ensuring a seamless experience from start to finish. This project demonstrates Moriarty Events’ capability in delivering contemporary fashion events and brand launches in London, creating dynamic, multi-stage experiences that balance structure with spontaneity and leave space for the brand to come to life.
