The Craft Room

Elevating senses and transporting them to a distant location, we curated an immersive reception unveiling the craftsmanship behind a luxury shoe brand and its compelling story. From a crafting station to a 3D product display, guests explored the history and journey of the brand. Virtual Reality Xydrobe provided a unique perspective, offering guests an out-of-body experience and revealing the product design process, from the start to its beautiful finish. The infinity mirrored shoe room allowed guests to capture the essential Instagram moment surrounded by timeless pieces within the collection. Our activations sent guests on a journey beyond London and engaged sight, touch and smell to offer a deeper understanding of the products and messaging behind them.

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Virtual Reality Reception

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