A Portuguese Summer Escape for H&M

A sun-soaked European brand trip kicked off the summer season in style. A carefully curated guest-list of top content creators were invited to the breathtaking Portuguese Algarve. Surrounded by natural beauty, sea and sunshine, they immersed themselves in an unforgettable adventurous experience especially designed to celebrate H&M’s new summer collection.

Guests set sail to a secluded beach where they indulged in a picnic full of branded and personalised touches - ideal for photo opportunities - accompanied by the crystal-clear turquoise waters and stunning Algarve coastline.

During a balmy summer evening, the group gathered for an intimate, al fresco dinner. The table-setting featured bold reds and striking blues along with hand-drawn menus and personalised place cards and napkins, each unique to the guest. Candles were lit as the light started to fade, changing the mood, and the aesthetic.

Inspired by new environments and settings, we embrace international briefs. Projects that incorporate multiple destinations and an array of sequential touch points provide such a creative challenge for our team. We believe, you’re not designing an event, you’re designing a narrative.