We were asked to style a stunning event for Dom Pérignon for the launch of the new P2 champagne. Being such a prestigious brand, we really wanted to ‘wow’ their guests and put together something memorable for the brand. The event ran over two days, where there were numerous tastings taking place to try their new vintage. We chose Icetank as a venue as it provided a completely blank canvas for us to work with; with white walls and floors, it was perfect for projections and dramatic furniture. The stunning canapés perfectly matched the champagnes for the guests to try. In between the tastings, Dom also hosted a lunch for clients and a VIP dinner matching exquisite courses to pair with different champagnes.
The theme for the event was volcanic landscapes, natural minerals and nature in its rawest form and power. There were three large projections on the walls of the venue which showed rotating images of dramatic landscapes such as waterfalls, volcanic eruptions, starscapes and galaxies. The furniture was a striking black which, along with the stunning table displays, looked incredibly atmospheric against the white background.
The waiting rooms/press space was on a separate floor, keeping it elegant and fresh we used a mix of white sofa seating and tall poseurs with stools. We incorporated lots of green plants to pull the ‘natural’ theme from upstairs to the lower level. A hugely successful couple of days and a very happy client!
