Marketing is a vital component of any business. It’s your voice, it’s how you engage your customers, it builds and manages your reputation and it’s the relationship between your business and your customers. Within the events industry, marketing enables us to keep the conversation going with current clients and shows prospective new clients what we can do.
There is no one shoe fits all approach, the best way to market your business will vary dramatically between industries and depending on who your target market is. There are several considerations to bear in mind though, learn from what you’re doing and plan ahead. Much of marketing has an element of trial and error while you establish what works for your business, if you’re not tracking these results how can you learn and move forward?
Planning ahead, along with ensuring you're working with the right outlets/platforms, are some of the other key ingredients to success. At Moriarty we’ve always got our eyes on which events we’d love to produce. Back in 2017 in an interview for Brides' Magazine, Moriarty Founder, George, was asked which celebrity couples’ wedding would she love to plan. Without hesitation she answered Ollie Proudlock and Emma Connolly. A couple of years later when they announced their engagement we shared the article and congratulated them, within days we had a private message from Ollie asking us to get in touch about their wedding... we met up and the rest is history!
This example alone shows the importance of managing your marketing, past, present and future. You need to take the time to look at your strategy and understand not only what you're doing, but why you're doing it and who are you really targeting as your audience. Once you know who you're targeting and on what platforms and outlets, it's important to stay consistent and be true to your brand. Remember, it's just as important to say no to marketing opportunities that aren't quite right for you as it is to get excited about lining up the perfect feature or collaboration.
