When working with our clients, we like to ensure we guide them through their event journey from start to finish with clear visuals to help bring their event to life. We believe it’s really important for our clients to be able to visualise what their event will look like to ensure the styling and design is on brief and in line with their expectations of their special occasion.
With all our clients, we usually start the creative process by pulling mood boards together to help get a feel for the design concept. Often mood boards include a mixture of photos, references from other events or photo shoots, so it can sometimes be hard for our clients to make the leap from the mood board to visualise the look with in their own event. Therefore, a key tool for us to help connect the client and the visualisation is by drawing up visual renders. This helps to bring the creative concept to life within the setting of our clients event.
Clients often only see the venue they have chosen for their event at the very initial stage of their planning process, perhaps during a site visit. Quite often the spaces are not set up as they would be for an event. Digital renders are a really important tool in helping to walk our clients through their event venue and to bring the design and theming to life with in the space.
We find that for all out clients, the design process can be very different. For corporate clients, we often have clear brand guidelines to follow with regards to design element, which is often very helpful to provide parameters for us to work within as a starting point for creative styling and theming. Whereas private clients often may not have a clear vision of what they want their special day to look like, therefore renders can really help alongside mood boards to showcase different design and style themes right from the very start of the planning process!
Not only do renders help our clients visualise their event, they are also really helpful when working with our suppliers. Working from clear visuals means there is no misinterpretation of the brief and ensures we are all working from the same hymn sheet!
